Greenall's Gin YCN Competition Brief to create a piece of creative for Greenall's gin.
As part of a collaborative project with an illustrator, I created a packaging gift set for gin enthusiasts, aiming the product at millennials as greenall's existing target audience. But creating a fun, fresh look for this product, getting inspiration from the celebration of a British pastime gardening and home grown produce. The contents of the gift set is to contain everything that a person would need in order for them to grow and make their own cocktail, along with a bottle of Greenall's gin. I designed the layout of a small informative recipe booklet as part of this project, using original illustrations from the collaboration, and my own copy as elements. The packaging was also fully designed by the two of us, and assembled. Additional pieces include packaging design for seed packets and the design of an informative illustration within the booklet, which is hand drawn in a victorian botanical style, showing the main steps within the process of gin distillation.